Role: Designer (student work)
Date: Spring 2022
Date: Spring 2022
Packaging and brand design for fresh pressed juice product that I created. Organic and nutritious products are monotonously branded with earthy tones and muted messaging. These types of products have become mainstream enough that their branding should communicate something more than just health. In this design system, I sought to break that mold and convey the energy and vitality stemming from drinking this organic fresh pressed juice.
