Role: Freelance Junior Designer at Gotham
As a Freelance Junior Designer at Gotham, I contributed to six Maybelline New York campaigns, including Super Stay Lumi-Matte Foundation and Sky High Mascara, designing e-commerce site modules while collaborating closely with project managers. I worked within an established design system to ensure consistency with campaign guidelines and supported quick-turn projects, incorporating feedback from creative directors and the client, Maybelline. Each page involved repurposing existing assets for various e-commerce needs. Final deliverables included homepage and mobile video stills, transporter modules, polaroids, franchise page graphics, product PDP, before-and-after sliders, and product page informational carousels. I delivered high-quality design work under tight deadlines, ensuring alignment with Maybelline's brand standards.
Super Stay Lumi-Matte Foundation
Lifter Stix
Lash Sensational Firework Electro Black Mascara
