All About Eyes
Role: CEO Global Presidential Program Intern, Clinique 360 Global Design Team Designer
During my time at Clinique, I was responsible for designing alt imagery and various assets for the All About Eyes campaign. This included creating visuals that highlighted the product’s benefits, claims, and formula ingredients, all while adhering to Clinique’s strict branding guidelines. I developed assets for both the standard All About Eyes product and the All About Eyes Rich variant, ensuring that each design effectively communicated the unique attributes and advantages of the different formulations. These assets were crucial for enhancing the user experience on e-commerce platforms and the website, and they played a key role in providing comprehensive product information while maintaining brand consistency.
Hi-Fi Mascara
For the Hi-Fi Mascara launch, I designed digital media cards specifically tailored for influencers, working under tight deadlines to ensure timely delivery. The assets were crafted to be visually engaging and aligned with the campaign’s branding, helping to drive awareness and engagement. The rapid production of these assets was essential in meeting the campaign schedule and maximizing the product's online visibility. My ability to deliver high-quality designs efficiently was crucial in supporting the successful launch of the Hi-Fi Mascara.
